Vertical search in the field of sports nutrition needed to be approached from a user-oriented context in information design and navigation architecture. Bioavail empowers users with more informed decisions.
MARCH 20, 2012
Synexio Systems builds and markets its own open source web applications in sports nutrition. Its first project, Bioavail is a sports nutrition search utility that clarifies product usage information and stacking synergies, for better weight loss and fitness results. Users are exposed to ever-increasing arrays of products, which make choosing that much more difficult. Bioavail solves product confusion risk by pre-selecting the most effective products. Sports nutrition information architecture and simplified design for better user experience is our core focus. Bioavail provides a searchable index of articles and product reviews of high effective supplements, the knowledge of which supports users in making more informed decisions. This impacts physical results, in the real world.
MARCH 21, 2012
The Bioavail Sports Nutrition Search Engine was built on PHP and AJAX for real-time article loading on the user's screen without having to go back for additional server requests. Emphasis on in-depth analysis accompanied by instructional infographics and short easy-to understand ingredient descriptions. The engine's content is internally researched and created obviating the need for content syndication, while ungoing incremental expansion to ensure information consistency in quality. The next web application, as a fitness recommendation system, addresses an equipment selection paradox: More equipment purchased beyond a certain utility threshold reduces the marginal increments of fitness gains, and therefore equipment selection must optimized for the greatest number of potential exercise movements. Stay tuned.